THE CAR AFICIONADO IS PUBLISHED BY RPM STRATEGY
+ Targeted demographic of highly educated men and women
+ Median income of our readers is higher than average
+ Target reader is between 30 and 55 years of age
+ Print circulation is limited; the marketplace is online
CLASSIFIED ADS:
Members may post unlimited classified ads to www.CARaficionado.com. Annual membership fees are $99. Online transactions (where both parties agree to a price and complete the transaction online) are subject to a 0.001% fee.
ONLINE ADVERTISING:
Online advertising produces an immediate and measurable return on investment. Prices for column or banner ads on www.CARaficionado.com range from $25 to $50 CPM.
ONLINE AD RATES & SPECIFICATIONS FOR 2009/2010:
Tower Ads: 250 x 500 pixels, 72 dpi ($50 CPM)
Banner Ads: 600 x 100 pixels, 72 dpi ($25 CPM)
PRINT ADVERTISING:
The CAR Aficionado's quarterly print publication is an automobile buyer's guide limited to 50,000 "Collector's Issues." Newsstand distribution is non-existent, which saves the cost of printing unsold issues and reduces environmental waste. That savings is reflected in our advertising costs, which are well below those of our competition.
PRINT ADVERTISING RATES & SPECS FOR 2010:
$6,000 (1x Full Page), $5,000 (4x Full Page);
$15,000 (Cover 2 Spread), $12,000 (4x Cover 2 Spread)
$11,800 (Cover 3), $9,800 (4x Cover 3)
Print ad page specifications: 9" x 10 7/8" (trim), 9 1/8" x 11" (bleed)
Paper stock: 70#
2010 PUBLISHING SCHEDULE:
Issue #1: Reserve Space by 11 Jan. 2010 --- Materials Due by 9 Feb. 2010 --- On Sale by 15 Mar. 2010
Issue #2: Reserve Space by 11 Apr. 2010 --- Materials Due by 9 May 2010 --- On Sale by 15 June 2010
Issue #3: Reserve Space by 11 July 2010 --- Materials Due by 9 Aug. 2010 --- On Sale by 15 Sep. 2010
Issue #4: Reserve Space by 11 Oct. 2010 --- Materials Due by 9 Nov. 2010 --- On Sale by 15 Dec. 2011
SEND MATERIALS TO:
For online box or banner ads, please email JPG or GIF files to: materials@caraficionado.com
For print advertisements, please upload your PDF files to our FTP site: ftp.caraficionado.com
Host name:
User name:
Password:
CONTACT:
Gregory Anderson, Editor & Publisher
info@caraficionado.com
310.993.7557